Rakesh Mohan Joshi International Marketing Pdf Download
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The international marketing is changing the ways and ethics of doing business with more emphasis on connectivity and responding to the customers to their special needs through the websites and other sources of communication. The world is becoming more universal with the impacts of media making the brands more international and acceptable due the popularity created at larger forums of connections. The aim of the paper is analyze the impact of international marketing on the strategies to make the products more acceptable to the international consumers.
International marketing (IM) or global marketing is a marketing done on international level. The International Marketing is based on strategy created in home country of company and distributed to its other offices/affiliations. In most cases it is international company level (company have offices in different countries) market identification and targeting. International Marketing is very similar to Global marketing.The main difference will be the fact that Global Marketing is focusing on intercontinental point of view.The example of International Marketing would be where an English company would like to enter Chinese market. It will be done by either developing marketing strategy in their home country that will be then introduced in new market or they will hire a company to create such a plan. 2b1af7f3a8