Business Profiles
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After at looking 50 different sectors including mortgage providers, real estate agents, dentists, plumbers, injury lawyers, and more, we found that very few profiles posted regularly:
If you have multiple Adobe plans associated with the same email address and at least one is a business plan, Adobe creates separate profiles for each plan and gives each profile dedicated storage.
Profiles improve the way you and your business store, manage, and securely collaborate on files stored in the cloud. When you sign into your account, in certain cases you may be prompted to select a profile (Business or Personal) to access your plan, work on cloud content, and collaborate with others.
If you receive an Adobe business plan from an organization such as a business, government entity, or educational institution, then the Adobe profile associated with that plan is a Business Profile.
Content stored in Business Profiles may be accessed or controlled by the organization that provides the business plan. The content is only accessible by you and your plan administrator. It is not accessible to others on your team unless you share it with them.
Adobe profiles are set up when you have multiple Adobe plans (including at least one business plan) associated with the same email address. Multiple profiles are set up if one or more of the following cases applies to you:
Adobe creates profiles for you, if your authenticating email address is used for multiple Adobe plans. So, to ensure that you're never prompted with the Profile chooser, you'll need to have a distinct email address for each organization for which you have paid entitlement.
The change seemed inevitable, with Instagram now being owned by Facebook. In many ways, Instagram acts as an extension of Facebook, emphasizing the visual element, and this is particularly the case for business accounts and advertising.
There was some resistance to making the change, though. Many businesses noticed the lower organic reach of their Facebook pages compared to personal Facebook profiles. They were worried that the same would happen with Instagram. However, there does not appear to be as much stigma attached to an Instagram Business Profile as there is to a Facebook Business Page in practice. If you continue to share quality material through your Instagram Account, you are unlikely to see much if any reduction in organic reach.
Instagram provides little in the way of analytics and performance statistics for the average Instagram user. This used to be a problem for businesses, so Facebook created Instagram Insights for businesses and power users.
Instagram Insights provides businesses with all the essential data they need to know about their account and how their posts perform. It offers insight into what content works and what doesn't. It gives you information about your followers to help you build a picture of those who take an interest in you.
You can also opt to add an Action Button. Action buttons connect your Instagram profile with other online services so that customers can interact with your business directly from your profile. Currently, Instagram offers three types of Action Buttons: Order Food, Book Now, and Reserve.
When you created your Facebook page, they asked you to select the industry in which your business operates. So, when you then connect your Instagram Business Profile to your Facebook page, this information crosses to your Instagram profile. You can modify this information directly within Instagram if you need to in the future.
The ability to add links to Instagram Stories isn't available to all businesses, however. You need to have a business profile with 10,000 followers before Instagram gives you access to this feature. Alternatively, you can qualify for this swipe-up feature if you have a verified badge.
Another useful option for some businesses with an Instagram business profile is to set a minimum age. For example, if you are a liquor store, you can set a minimum age that matches the legal drinking age in your location. That way, you can ensure that you aren't showing your content to potential underage purchasers.
Instagram now states that its Business accounts are "best for retailers, local businesses, brands, organizations and service providers." It describes Creator accounts as being "best for public figures, content producers, artists, and influencers."
Creator accounts give many of the benefits of Business accounts, with increased flexibility. For example, Creator accounts can hide their Instagram business categories along with their contact information. Creators can also show different categories on their Instagram profiles and Facebook pages. In addition, the users of Creator accounts can limit who can message them. Creators also have access to Creator Studio, which gives additional capabilities, including enhanced insights.
In your personal Instagram account, go to your profile page and tap on the "hamburger" icon (the three horizontal bars) in the top right corner. Next, tap on Settings on the resulting screen. In most cases, go down through the settings, and tap on Account. Scroll down your list of options and tap on Switch to Professional Account. In rare cases, you might have that option showing directly on your Settings page, in which case you won't need to go to first tap into your Account page. Make sure that you haven't set your account as a Private Account. If you already have an Instagram business profile but want another (up to the maximum permitted five), you can tap on Add New Professional Account on your Account page.
Instagram will then ask you for a category for your business, and once you've selected it, tap Done, and then OK to confirm, Business, and then Next. Instagram will ask you for your business contact details. Tap Next. Remember to write these as you would want your customers to see them. This includes your business email address, phone number, and address.
Ultimately, Business Profiles offer a better marketing experience on Instagram, whether you are a business wanting to deliver your message yourself or whether you are a serious user building your following and engagement. However, if you're an influencer, you will probably be better served by converting to a Creator account.
Now that you know who your audience is, you need to determine what to share with them. Rather than posting random content whenever the mood strikes, you need to develop a content strategy that speaks to your audience and keeps them engaged, all while contributing to real business goals.
The added advantage here is that you can create your content in dedicated blocks of time and schedule it to post at the best time for your audience. Even if that time is outside business hours, on the weekend, or in the middle of the night.
Instagram business accounts have access to a couple of DM features that make managing customer service easier on the platform. First, your inbox is divided into Primary and General tabs to make it easier to keep track of your messages. And second, you can create saved replies to commonly asked questions that you can access via keyboard shortcuts.
The only fees for Instagram business accounts are ad costs if you choose to run Instagram ads, and selling fees if you use Commerce Manager to allow your customers to check out and complete their purchase within the Meta platform.
But on the whole, Instagram for businesses works just like it works for creators or personal accounts. Create great content that inspires, informs, or entertains your audience to grow your following and build community around your account.
Save time managing Instagram for business using Hootsuite. From a single dashboard, you can schedule and publish posts directly to Instagram, engage your audience, measure performance and run all your other social media profiles. Try it free today.
There are numerous cases of businesses losing all of their reviews that they have acquired over the years in their Google Business Profile listings. The issue seems to be related to Google automatically applying suggested edits from the web to those business profile listings, which in turn can create a new CID for that business listing, and with that, the reviews get disassociated from that business listing. The result, when you look at the business listing in Google Search or Google Maps, the reviews no longer exist.
The report. Mike Blumenthal covered the issues in greater detail where he documents numerous cases of businesses having their reviews disappear overnight from their business profiles on Google Maps and Google Search. Mike said Google is changing the business listing CIDs, the unique identifier for the business listing, when the suggested edits are automatically applied. That change leads the reviews to stick with the old CID and are not transferred or moved to the new CID.
Reviews disappear. When the new CID is created, Google is not moving the reviews over to that CID, and thus all the reviews appear to disappear from the business profile listing. In reality, the reviews are still there, but on the old business profile listing and not on the new one.
The best thing to do is to stay on top of the emails you receive about suggested edits and disapprove them if they are incorrect, most are likely incorrect if you maintain a good business profile listing.
Why we care. Reviews on your local listings can be the lifeblood of your local Google Search and Maps business. Many searchers look at the reviews before calling the business, many look at the reviews before placing an order and before driving to your location and some even suggest reviews play a roll in local Google search rankings. If your reviews disappear that can be a huge loss for the business.
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